Home – The Truth

About The Truth

” For the good of Brandkind “

This is the platform on which we unite in the pursuit of connecting consumers’ hearts and minds to brands.

It’s about the health and well being of brand relationships. The Truth abides and believes in forging brand prowess through masterful story telling, design and the creation of stunning imagery, motion and sound.

Call it a motto, a credo, a slogan or a mantra, it’s our story and we’re standing by it.

How does The Truth make a difference?

By listening, smart thinking and acting creatively

STRATEGY

Research, Positioning, Brand Audit, Consultation

The intellectual exploration into discovery that engineers the brand’s schematic to success. This is where we make smart decisions about the who, what, why and most importantly, HOW of the brand. This is where we plan through research, insight and expertise.

DESIGN

Identity, Package, Print, In-store, Digital, Copywriting, Environment

It’s more than colors, fonts and shapes. Design is about crafting an emotional connection with consumers. Design includes copy writing and telling the story through whatever other creative mediums are going to resonate right in the sweetest of sweet spots.

PHOTO

Studio, Location, Lifestyle Portrait, Product, Documentation

Imagery is the truest still expression of the brand’s essence. And for us, good imagery isn’t good enough…we demand GREAT imagery. It makes a difference having the entire brand team aligned under The Truth together, that’s how we make it great.

MOTION

Digital Media, Broadcast, Animation, Documentary

Possibly one of the most important emotive brand expressions in the atmosphere today. Consumers look to social media and video more than ever. The technology platforms supporting it are really just getting started, no don’t let your brand become a Beta tape.