For the good
of Brandkind

Strategy – Design – Photography

About the truth

A Unique Cross-Discipline Collaborative
The Truth is composed of three distinct visual branding and marketing companies whose affiliation was sparked by a mutual passion for the outdoors and branding excellence. On our own, we are Cutthroat Branding + Marketing, led by Steve Uline, who has over three decades of marketing prowess; Meoli Digital Group, led by Rick Meoli since 1978, has been mastering the use of photography and digital media to deliver rich, emotionally compelling content; and Fisher Design, led by Bill Fisher, a Cincinnati based lifestyle brand agency with a rich CPG portfolio dating back to 1958.

A Refined Blend of Critical Branding Capabilities

STRATEGY

RESEARCH, POSITIONING, BRAND AUDIT, CONSULTATION

The intellectual exploration into discovery that engineers the brand’s schematic to success. This is where we make smart decisions about the who, what, why and most importantly, HOW of the brand. This is where we plan through research, insight, and expertise.

Design

IDENTITY, PACKAGE, PRINT, IN-STORE, DIGITAL, COPYWRITING, ENVIRONMENT
It’s more than colors, fonts, and shapes. Design is about crafting an emotional connection with consumers. Design includes copywriting and telling the story through whatever other creative mediums are going to resonate right in the sweetest of sweet spots.

PHOTOGRAPHY

STUDIO, LOCATION, LIFESTYLE PORTRAIT, PRODUCT, DOCUMENTATION
Imagery is the truest still expression of the brand’s essence. And for us, good imagery isn’t good enough… we demand GREAT imagery. It makes a difference having the entire brand team aligned under The Truth together, that’s how we make it great.

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