The Truth is composed of three distinct visual branding and marketing companies whose
affiliation was sparked by a mutual passion for the outdoors and branding excellence. On our
own, we are Cutthroat Branding + Marketing, led by Steve Uline, who has over three decades
of marketing prowess; Meoli Digital Group, led by Rick Meoli since 1978, has been mastering
the use of photography and digital media to deliver rich, emotionally compelling content; and
Fisher Design, led by Bill Fisher, a Cincinnati based lifestyle brand agency with a rich CPG
portfolio dating back to 1958.